Description

OM meets Idi-OM-ahh.

Born in the middle of a very stressful chapter of my adult life, this design carries more than just ink; it holds a strange irony and a personal truth. The idea crystallised after a grounding conversation with Dom, the lovely owner of Om Being in Hackney, an inspiring studio and human.

As I left his space, the word OM echoed in my head. Over and over. OM OM OM. Somewhere between Hackney and home, it clicked:

Idi - OM - ahh.
A fusion of breath, release, and brand.

Prāṇa, meaning "life force" in Sanskrit, is our homage to the power of pause. When life gives you lemons, sometimes the best thing you can do is breathe, stretch, and let go.

This piece is both playful and meditative, a wearable reminder to slow down and reconnect.

Details

• Super Premium Quality 220gsm Weight
• 100% GOTS Certified Organic Cotton
• Relaxed Fit
• Front and Back Print
• Designed in London 
• Proudly manufactured in Portugal

Sizing 

See the size chart in the images attached. 

• Norpell wears a Large.  Slim build, height 189cm
• Celine wears a Medium,  174cm, Size 34-36